Our Friends at Canva have put together this nice infographic!
A logo tells your audience many things—evoking feelings and reactions to what you’re offering the market. The famous logos we think about today (Coca-Cola, Apple, Target, McDonald’s, Starbucks, etc.) all tell us a story. And some of them hold more brand value than the company’s tangible assets. Your logo can be your customer’s first interaction with your company, so treat it like your most valued sales rep.
When we consider designing logos from scratch, there are many things we take into consideration. We walk our clients through a dream and design process in which we gather company values, target audiences, and descriptive words that articulate the company or product. We do a competitive analysis with peers, competitors, most loved brands, and even companies/logos/websites that our clients hate. We also consider characteristics which can sway design, such as deeming your company image as one extreme or another—are you subtle or bold, exclusive or friendly?
Other important aspects we draw out in the process include color, font style, and complete design customization. It’s important for our team at The Magic Graphics to understand what you want your logo to say about your company. Whether you’re looking to outsmart the competition, diversify your product portfolio, or hit your target market head-on, we’ve got you covered. And, we’re always happy to do a free consultation on your existing logo and tell you how we’d perfect it. Email us today if you want your logo to be a key contributor to your cash flow.
One such task is graphic design. If you would like it to be done in a professional manner, you need to hire a Charlotte graphic designer. This requires an expert as there is a big difference between buying a logo from an online site and having one customized for you.
It is vital to brand your company with a logo that is recognizable to enable you stand out from the masses. You should have an exclusive logo with an exceptional graphic design that will give a unique identity to your company. Logo design ensures that you have a logo that customers can notice and identify you with.
Some citing that business cards and printed brochures seem so out-of-date. On the other hand, we have clients turning around strategies to bring things back to print in the advent of social media, geofencing, and mobile apps. What things should your business consider when deciding to solve the question of print or digital?
There are many examples of successful companies run solely on social media; producing the next best video and promoting it on Vine, running analytics to ensure optimal SEO, maintaining up-to-date Twitter feeds, and using the pay-for-promo tricks of LinkedIn and Facebook. Sure, these things are necessary, but measurement can rarely keep up and we’re constantly on to the next thing.
Let’s face it, in a turbulent economy one of the first departments to meet the axe man is the Marketing Department of any Mid to Large Business. Historically, Marketing is viewed as pure overhead by many executives. Therefore, it’s no wonder that 53% of surveyed marketing executives plan to outsource their marketing, according to the Harvard Business Review.