A logo tells your audience many things—evoking feelings and reactions to what you’re offering the market. The famous logos we think about today (Coca-Cola, Apple, Target, McDonald’s, Starbucks, etc.) all tell us a story. And some of them hold more brand value than the company’s tangible assets. Your logo can be your customer’s first interaction with your company, so treat it like your most valued sales rep.
When we consider designing logos from scratch, there are many things we take into consideration. We walk our clients through a dream and design process in which we gather company values, target audiences, and descriptive words that articulate the company or product. We do a competitive analysis with peers, competitors, most loved brands, and even companies/logos/websites that our clients hate. We also consider characteristics which can sway design, such as deeming your company image as one extreme or another—are you subtle or bold, exclusive or friendly?
Other important aspects we draw out in the process include color, font style, and complete design customization. It’s important for our team at The Magic Graphics to understand what you want your logo to say about your company. Whether you’re looking to outsmart the competition, diversify your product portfolio, or hit your target market head-on, we’ve got you covered. And, we’re always happy to do a free consultation on your existing logo and tell you how we’d perfect it. Email us today if you want your logo to be a key contributor to your cash flow.
