Adapting to changes in Social Media
One thing is certain, social media trends, algorithms and practices will continue to evolve and change over time.
Social media interactions and the quality of content plays a huge role in influencing both B2C and B2B purchases. Some organizations still may find it difficult to to quantify the marketing value of social media, but at this point, most businesses understand the value of having a social media presence. When you set a course to develop a social media strategy it is important to also plan for a review of the process to ensure you are keeping up with the current trends.
Why everyone should use video in their social media
I create an epic ton of static images for social media clients…images are still cool, but video is here to stay. Nothing has changed more in online user-ship than video over the last fifteen years. If we look back, Youtube was first launched in 2005, and it was only in 2007 that Netflix began to introduce streaming video. 1080p Tvs and computer screens were not saturated until 2010. Most people still don’t own a 4k Tv or monitor, but technology for video is improving all the time. Entire generations have grown up with watching Netflix and Youtube as parents have moved away from paying for cable and replaced the tv babysitter with the iPad.